Publications
Laszlo has written numerous articles and co-authored 3 books. His first book introduced the breakthrough methodology CO-STAR — a technique for transforming raw ideas into powerful value propositions.
“We have learned from the best, both from innovators and from those who fund them, and we have gathered their secrets into a set of simple innovation best practices that anyone can learn. Game-changing innovation often looks like magic, but behind this success there is most often a very structured series of steps, a “discipline of innovation.” Entrepreneurs, innovators, and funders can use a few simple steps to evolve ideas that have significant positive impact in the market—and on the bottom line.”
Laszlo Gyorffy, Founder of LBG